Formulated around Indian Men's Skin.
Most skincare wasn't built around the realities of men's skin in India. Yet men deal with excess oil, sweat, pollution, shaving stress and harsh weather every single day.
When I looked at the market, I found products that were either beauty-first, over-medicalized, or simply repackaged for men without solving their everyday skin concerns.
That's why I started INCUS.
Not to create another grooming brand, but to build clinical skincare designed specifically for men's skin — powered by proven ingredients, simple routines and formulations that perform in Indian conditions.
Every product begins with a real problem. Every ingredient has a purpose. Every formula is designed to work harder, so your routine stays simpler.
Welcome to skincare that finally starts with men.
Yes. It is sulfate-free and pH-balanced at 5.5, so it cleans without stripping the barrier. Twice a day is the intended routine — morning and after the day's sweat.
It is formulated to be comfortable on freshly shaved skin — no menthol and no added fragrance, which are the two things that most often sting after a razor.
Mandelic acid is the largest-molecule AHA and is generally well tolerated on oily and acne-prone skin. Start once daily and build up. If you are using prescription retinoids or isotretinoin, speak to your dermatologist first.
Yes — the base is sulfate-free and paraben-free. You get less foam than a conventional high-foam cleanser, which is the point: lather is not what does the cleaning.
That is what it is built for. Zinc PCA is included to help keep oil and sweat in check through the day, and the formula is designed to be re-used in the evening after a commute or a workout.
