No white cast on brown skin·Oil-free · non-comedogenic·Made in India·In-vivo tested SPF·
INCUS
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INCUS Tan Defence SPF 50 PA++++ matte daily sunscreen, 50 g
Launch 02 · Protect
Pack of 3
Incus

Tan Defence

SPF50
PA++++
Broad spectrum
UVA + UVB

The sunscreen men actually keep wearing. Matte on oily skin, no white cast on brown skin, and no greasy film at 40°C — so it stays on the face instead of in the drawer.

Read more +

SPF 50 PA++++ is the highest UVA rating available, and it is in-vivo tested rather than calculated. The base is oil-free and non-comedogenic, fragrance-free so it does not migrate and sting when you sweat, and built around Indian heat, humidity and pollution.

Patch test before first use. For external use only.

No white cast Oil-free Fragrance-free Non-comedogenic
Rs. 649.00Pack of 3 MRP inclusive of all taxes
Select pack · buy more, pay less per gram
Launch 01 · limited first run
No white cast on brown skin
Made in India
SPF verified in vivo
Made in India

What a daily SPF
actually has to do

01

Disappear on brown skin

No grey cast, no ashy film — nothing that shows up in office light.

02

Stay matte, not greasy

An oil-free base built for shine-prone skin, not for dry skin in winter.

03

Hold through heat and sweat

Sweat-resistant and fragrance-free, so it stays put instead of running into your eyes.

04

Protect at the rating claimed

SPF 50 PA++++, verified in vivo rather than calculated on paper.

Full-bleed editorial — man outdoors, 40°C, hard sun
Two finger lengths

The rating on the box only holds at the amount it was tested at.

How to use

Step 01 — two finger lengths
Step 01

Two finger lengths

A line down your index and middle finger. That is face and neck — the amount SPF is tested at.

Step 02 — last step every morning
Step 02

Last step, every morning

After the Oil + Sweat Reset Face Wash. Ears, hairline and the back of the neck included — that is where tan lands first.

Step 03 — reapply at four hours
Step 03

Reapply at four hours

Outdoors all day or sweating hard? Reapply. Indoors after 4pm, you are done.

The white cast test.
Drag it yourself

Drop 'SPF applied' photo
Drop 'bare skin' photo

Same light, same lens, sixty seconds apart. Two finger lengths applied and rubbed in — no filter, no retouching.

Placeholder frames — drop the real pair into the slots
Ratings, review counts and efficacy percentages are deliberately absent — INCUS has not shipped yet. Every figure added here will come from a stated panel with a stated sample size.
Commute
Site / outdoors
Match / weekend
Swatch on skin

Strong filters,
gentle on you

Named and quantified, not implied.

Texture macro / swatch shot
SPF 50 · PA++++

UV filter system

What it is

A broad-spectrum filter blend covering both UVB (burning) and UVA (ageing, pigmenting) wavelengths.

Why it's in here

PA++++ is the highest UVA rating available, and the SPF is verified in vivo rather than calculated.

Good for

Tan defence · pigmentation · long-term photo-ageing

4.0% · Active

Niacinamide

What it is

Vitamin B3, one of the most studied ingredients in dermatology.

Why it's in here

It supports the barrier and helps keep sebum in check, so the finish stays matte for longer.

Good for

Even tone · barrier support · oil control

Finish

Silica

What it is

A microporous mineral powder used to absorb surface oil.

Why it's in here

It is what turns a sunscreen from shiny to matte without adding a visible layer of colour.

Good for

Matte finish · shine-prone T-zone · humid days

Base

Oil-free base

What it is

A lightweight, non-comedogenic, fragrance-free vehicle.

Why it's in here

Most men quit sunscreen because of the greasy film. Removing the oils — and the fragrance that stings when you sweat — is what makes it wearable daily.

Good for

Oily skin · breakout-prone skin · everyday wear

What it will —
and won't — do

It will
Defend against tan, burn and UVA photo-ageing
Finish matte and stay invisible on brown skin
Hold through a commute, a workday and a workout
Sit comfortably on oily, breakout-prone skin
It won't
Lighten, brighten or change your skin tone
Stop tanning completely — no sunscreen does
Last all day without reapplication outdoors
Work at the rating claimed if you underapply

Complete
the protocol

INCUS Oil + Sweat Reset Face Wash
Step 01 · Cleanse

SPF works
better on
clean skin

Oil + Sweat Reset Face Wash clears the day's sebum and sunscreen without stripping the barrier, so the next morning's SPF sits flat instead of sliding. Added to any pack above, it is ₹200 instead of ₹299.

See the Face Wash

Questions

Will it break me out?

The base is oil-free and non-comedogenic, built for shine-prone skin rather than dry skin. That is the single most common reason men abandon a sunscreen, so it was the first thing designed out.

Does SPF 50 stop tanning completely?

Nothing does. PA++++ is the highest UVA rating available and, applied properly and reapplied, it is what keeps tan and pigmentation in check.

Does it sting the eyes when I sweat?

It is fragrance-free and sweat-resistant, so it holds its place instead of migrating.

Is it a fairness cream?

No. It defends against tan and UV damage. It will not, and is not meant to, change your skin tone.

Do I need it indoors?

If you sit by a window or commute at all, yes — UVA passes through glass. If you are indoors away from windows all day, one morning application is enough.

Can I use it on a beard?

Yes. Work it into the skin under short stubble; on a full beard, focus on the exposed cheekbones, nose, ears and neck.

More info
Net weight: 50 g
Country of origin: India
Shelf life: 24 months from manufacture; batch date printed on the pack
Storage: cool, dry place, away from direct sun. Patch test before first use. For external use only — avoid contact with eyes.
Full ingredient list
Final INCI list, including the exact UV filter names and percentages, is pending regulatory sign-off and will be printed here in full before launch. Fixed so far: SPF 50 PA++++ broad-spectrum filter system, Niacinamide 4.0%, Silica. Oil-free, fragrance-free, non-comedogenic.
Tan Defence
150 g · ₹216 / tube
Rs. 649.00