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A · The 30-second ritual
How it works. Every morning.
01
Cleanse
Wash your face. Water, or a gentle cleanser. Pat dry.
02
Apply
A two-finger strip. Blend across forehead, nose, cheeks, jaw, neck. 20 seconds.
03
Go
No wait time. Matte finish sets in under a minute. Pairs with everything you wear.
B · What's in it. What isn't.
Formulation, stated plainly.
What's in it
-
+Tinosorb S Broad-spectrum UVA/UVB, photostable. The backbone of the filter stack — covers the widest range at high efficiency.
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+Uvinul A Plus Long-wavelength UVA (340–380 nm). The filter that prevents tanning and pigmentation.
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+Uvinul T 150 High-efficiency UVB (Ethylhexyl Triazone). Photostable, minimal skin penetration, boosts SPF without greasy feel.
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+Niacinamide Barrier support. Helps skin recover from daily exposure.
What isn't
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×Oxybenzone Hormonally active. Older generation.
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×Octinoxate Similar endocrine concerns. Degrades in sun.
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×Avobenzone Photo-unstable without boosters.
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×Heavy fragrance Skin reactivity. Only a minimal skin-safe scent masker.
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×Parabens Industry standard to exclude.
C · The difference
Trial Tube vs. the regular options.
What matters
INCUS · Hero Tube
Regular sunscreens
UV filter system
Tinosorb S + Uvinul A Plus + Uvinul T 150
Older UV filters
Finish
Matte · no white cast on brown skin
Greasy, grey cast, oily by noon
Tested
In-vivo SPF · ISO 24444
Claims on the box
Fragrance
Skin-safe · not perfumed
Floral, heavy, triggers reactivity
Built for
Indian men · stubble · heat · sweat
Unisex formulations, general claims
Cost per day
₹5.8 · 15 g lasts ~14 days
₹8–12 · inconsistent reapplication
D · Specs
On paper. Not marketing.
SPF rating
SPF 50+ (in-vivo tested, ISO 24444)
UVA protection
PA++++ (the highest rating)
Net weight
15 g · approximately 60 daily uses
Finish
Matte
Skin type
Men's skin · oily to combination · stubble-compatible
Manufactured
Ahmedabad, India · BIS-licensed facility
E · The 30-day promise
If it doesn't work, we want to know.
Email us. We'll refund and learn from it. The bar isn't whether you used 80% of the tube — it's whether the formula did its job. Sunscreen is a habit, and a habit only forms if the product earns it. If INCUS doesn't earn it for your skin, we'd rather have your feedback than your money.
Logistics live in the trust strip above. This is the brand position: we're building a thing for the long arc, and that means refunds when we miss.
F · Reviews
From the first 500. Unedited.
★ ★ ★ ★ ★
"Doesn't pill under my beard. That alone is worth ₹149."
Rohit K. · Mumbai · Verified
★ ★ ★ ★ ★
"Wore it under a helmet for a 4-hour ride. No sting, no slide."
Deepak R. · Pune · Verified
★ ★ ★ ★ ☆
"Sat through a padel match in 38°C. Still matte at the end."
Karan S. · Delhi · Verified
★ ★ ★ ★ ★
"Type V skin. Zero white cast — even when I overapply. Finally something I can wear to work without a second thought."
Nikhil P. · Chennai · Verified
★ ★ ★ ★ ★
"Switched from a Korean SPF I'd used for two years. INCUS sets faster, doesn't shine through by lunch."
Vikram T. · Pune · Verified
★ ★ ★ ★ ★
"Bought the Trial first — sceptical. Reordered the Hero in week two. Haven't needed the 30-day return."
Aditya R. · Hyderabad · Verified
G · Also available
T-15 · 15 G ·
Rs. 149
Daily Defence Sunscreen Trial Tube
Two weeks of daily defence. Same formulation. The honest entry point.
See the Trial Tube →